Google Adsense - Making No sense?
I am a supporter of Google Adsense for bringing quality to the online ad services and they have set the standards higher for advertisers and publishers. I am using adsense units because of the confidence and believing in their good intention to provide a good experience for both advertisers and publishers. I can understand their tendency to look out for advertisers because they are the source of money. The latest news already created some buzz for publishers even before officially announced.
According to Problogger’s news Google will announce shortly the new ad click system which disables the clicks to background and texts, making clicks only available through title and url. According to Problogger Google is explaining this situation by telling :
“We’re rolling out a change to our text ad formats to help reduce accidental clicks and increase value for advertisers…..This new format will match the changes we’ve implemented on Google.com to help decrease the number of accidental clicks and increase the number of ad conversions. A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the user’s overall experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease.”
I have no objection to increasing targeted clicks but doing this by disabling click-able areas doesn’t seem okay with me. Google will also cancel some targeted clicks by the way. I tried to figure out the effects by making an experiment myself. I looked at some ads in various pages and I realized that I was trying to click the ads through backgrounds mostly. That’s because Google Ads has been a brand itself and our eyes are perceiving whole ad unit as a block. You can argue that people would find a way to click ads somehow but this is ads we are speaking of and people won’t be so persistent to click ads.
There’s an opinion that advertisers are going to increase the rates and the changes won’t effect publishers but I think that it will create bad results in short term and will push publishers to look out for new sources.
November 14th, 2007 at 6:10 pm
Google are making changes so they have to pay out less - less accidental clicks they say, less clicks overall they mean.
It will only benefit advertisers by saving them money, and it won’t benefit those who use Adsense on their pages.
I’ve removed all Adsense from my blog and website already, and replaced them with Clickbank ads.
November 16th, 2007 at 3:33 am
I feel that over the next 5-10 years that pay to click ads will die out altogether. I have written a post on this topic today on my site if anyone is interested in reading it.
I know a lot of publishers are getting a little irritated at the small returns they are making now and removing pay to click ads altogether.
good post
cheer
les
November 16th, 2007 at 8:23 am
Yes les, time will show all, but ppc ads were important for beginner audience because it’s the best way to get some revenue before getting your name out there, I hope the new rules won’t effect the blogging world.
November 17th, 2007 at 9:18 pm
I’m tired of the hits and clicks anyway. There is no easy way to make money. I would rather get paid for the number of views of my content. You don’t get much money that way either. You might get 5 cents for 100 views on one article. That’s not right. When I want to get paid, I want to get paid for my hard work. I want to get paid if people love what I do.
November 18th, 2007 at 6:03 am
Don?t Get Caught With Google Adsense Click Fraud…
Just read your post and though that there is some more information in my blog related to the topic….
November 20th, 2007 at 7:52 am
i think it,s a great news.
November 22nd, 2007 at 3:56 pm
I didn’t notice a decrease of the CTR since the announcement. I suppose the most affected will be those publishers who placed the ad blocks nearby tabs or scrolling bars, hoping people will click by mistake.
January 11th, 2008 at 10:15 am
Earnings and Payments Summary
View: Last 3 months Last 12 months All time - CSV
Month Date Description Earnings/credits [?] Payments/debits [?] Monthly balance
Earnings carried over from previous months $45.98
October 2007
Oct 31 Earnings (Oct 1 - Oct 31) - details $1.58
Balance at end of October [?] $47.56
November 2007
Nov 30 Earnings (Nov 1 - Nov 30) - details $2.00
Balance at end of November [?] $49.56
December 2007
Dec 31 Earnings (Dec 1 - Dec 31) - details $0.43
Balance at end of December [?] $49.99
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1st-30th: Earnings accumulated
During 1st week: Finalized earnings for previous month posted to Payment History page
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January 11th, 2008 at 10:18 am
I HAVEN’T RECIEVED THE PAYMENTS THAT GOOGLE SAID THEY WOULD (SEE PREVIOUS)
IT’S BEEN A YEAR…AND NO MONEY. I FINALLY REMOVED THEIR AD FROM MY SITE. IT’S TOO BAD, BECAUSE I THOUGHT IT MIGHT BE AN HONEST AND PRODUCTIVE ENDEAVOR.
March 27th, 2008 at 3:34 am
ad adsense…
Adsense tips and tools collection for anyone who intends to earn…
August 15th, 2008 at 1:29 pm
Your blog is interesting!
Keep up the good work!